Dax Bayley

I have worked in the finance and financial services industry for over 20 years, 9 of which were with HSBC.

I very much pride myself in building long term relationships with my clients by providing truly bespoke, holistic financial planning.

I take a great deal of time and care in understanding your circumstances and financial position currently, and then how you would like your money to work harder for you and ultimately where you would like to be whether this is retirement, pension planning, inheritance, savings or investments.

I firmly believe financial advice is not a singular event, as life throws all kinds of expected and unexpected events at us and I enjoy helping my clients throughout their financial life cycle. I may start by arranging a first time mortgage with a client and then we work together as they may marry, have children and change careers, then all the way to retirement planning and inheritance tax mitigation. This financial advice journey sometimes involves partners, children and even grandchildren.

I work alongside the Equity Release, Protection and Wills and Trusts teams to offer you expert financial solutions and services, from starting your investment or pensions strategy journeys right up to protecting your family’s inheritance in later life – and everything in between.

I also work closely with our in-house independent Investment Team, who research, analyse and offer first class multi faceted investment propositions, with an extensive range of strategies to suit all risk appetites.

I am a member of the Corporate Team and offer businesses, entrepreneurs and the self employed a wide range of financial planning advice and support services including tax planning and mitigation, wealth transfer, exit strategy planning, group pensions and protection services and enhanced employee benefits packages.

I like to be extremely proactive in keeping abreast of changes in the financial industry in order to make sure the advice I provide is cutting edge.

I am a Diploma qualified Financial Adviser coupled with holding the Level 6 certificate in Pension Transfer and Planning Advice along with qualifications in Equity Release, Advanced Mortgage Advice and Long-Term Care insurance.

In my spare time I enjoy spending time with my wife and two daughters and have two fabulous Labradors that keep me fit.